Abdulla Ajmal Talks About The Future Of Oudh In Perfumery

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Being the first of the third generation of his family to join their family business of perfumes, Abdulla Ajmal has played a pivotal role in the growth of Ajmal Perfumes

In conversation with ParfumPlus, the leading entrepreneur talks about the impact on the popularity of oudh given the increasing participation of international brands in perfumery.

There was a time when the Western Perfumers would have never considered using oudh as an active ingredient in their perfumery. However, with the increasing participation of international brands, even though a lot of them are using oudh merely as a marketing nomenclature, there is a certain spike in the level of interest which has given the local manufacturers like Ajmal Perfumes to showcase their variety of perfumes to an even bigger consumer community.

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