Burberry launches Mr. Burberry – a new fragrance for men inspired by its British-made Heritage Trench Coat
A sensual herbal woody eau de toilette, Burburry’s latest launch in April 2016, Mr. Burberry fragrance fuses classic scents of British perfumery with unexpected ingredients. Contemporary and sophisticated, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.
Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry captures the essence of London – a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine.
Fusing the worlds of fashion and beauty, the launch of Mr. Burberry is celebrated with a ready-to-wear collection including the new Chelsea fit Heritage Trench Coat worn by Josh Whitehouse in the Mr. Burberry campaign. Shot by Oscar® and Turner Prize-winning British director Steve McQueen, the campaign includes TV, print and a director’s cut film featuring British actor and musician Josh Whitehouse and British model and actress Amber Anderson.
The bottle is inspired by the black Heritage Trench Coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.
Available in 100 ml edt, at retail price AED 390