The noted perfumer Ullrich Lang from New York was currently at Beautyworld ME to launch and promote his latest unisex scent, APSU in the Middle East. The launch took place at Quintessence, an exclusive station dedicated for niche high-end perfumes at Saeed Hall 2., World Trade Centre.
Ulrich Lang New York Fragrances which was created in 2002 when former L’Oreal Executive, Ulrich Lang partnered with longtime friend, Britt Biegelsen. The pair worked together in the art publishing arena in New York City.
Contemporary photography has inspired the development and packaging of each fragrance in Ulrich Lang New York’s product line. Each fragrance is composed of eclectic notes that artfully balance simplicity with sophistication. The names include Anvers, Aperture, Nighscape, Lightscape and APSU.
APSU was developed with the concept of uniting minimalism with freshness. Its scent is supposedly a nod to a simpler lifestyle – a contrast to today’s complex world. ” APSU is more of scent than a heavy, complex fragrance,” says Lang.