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Vania Lacascade Explains ‘Elixirs Of Nature’ Launch In Middle East

Vania Lacascade, Deputy General Manager, International Brand, The Body Shop talks about why they chose to launch the Elixirs Of Nature fragrances in the Middle East

ParfumPlus: Any particular reason why you have chosen to launch it in the Middle East first?

Vania Lacascade: Middle East has a very strong affinity towards fragrances since ages and for The Body Shop it’s very important as a strategic region and market. We have been successful in fragrances for many years now in the Middle East and so it is only logical that we first launch this new line in this region.