Beautyworld Middle East, the region’s largest international and wellness trade fair opened its door today with over 1580 exhibitors from 60 countries all set to impress over 35000 visitors over three days at the Dubai International Convention and Exhibition Centre.
A massive turn out was witnessed. According to organiser Messe Frankfurt Middle East, at least 100 companies will make a bow with their latest offerings seen for the first time in the region.
It is focusing on six product groups of Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging and Raw Materials; Professional Equipment,Spa & Wellness; Fragrance Compounds & Finished Fragrances and for the first time this year, there is a section for Personal Car & Hygiene too.
The Fragrance category saw a huge turnout in terms of brands. A Fragrance station was allocated which housed various fragrances on display at the exhibition by visiting one single location.
Quintessence – The art of perfume was the highlight of the event. The spotlight here was on the niche fragrance brands, offering thousands of trade buyers to the Middle East 2017 an insight into the creative process behind the most unique scents available in the market today. Among the handpicked brands for the dedicated area were Maison Francis Kurkdjian Paris, Ormonde Jayne, Ulrich Lang, and Herve Gambs. French based Thomas Cosmaa whose collection is exclusive to London’s luxury retail store Harrods, lead a series of seminars about the alchemy of scent.
Some of the debut brand to watch out for include L’arc, Nishane, Le Galion, Signature Fragrance London, Simone Cosac, Tom Daxon, Vagabond Prince, Gelle Freres, Lise London, Chateau De Versailles, Coquillete, Jealous Gallery, Emanuel Levain, Isabelle Arian, Sandalia by Acqua Di Sardegna, Isabelle Arianna, etc..
13 of the world’s top fragrance creation house seen at the exhibition included CPL Aromas, Givaudan, Robertet, Mane, Iberchem, Eurofragrance, Expressions Perfumes, Fragrance Resources, Parfex, Technico Flor, Luzi, Symrise and Fermenich. niche skincare brands Teaology and When Skin care also featured hete for the first time.
Wait for more news from ParfumPlus, the media partner and official magazine for Beauty World Middle East.